Committing to your customers ‘Unboxing’ experience makes good business sense

It doesn’t matter what time of year it is, there will always be a time when you can promote your products. Whether that ties in with re-branding, new products, revitalising old or just simply maximising on the seasons and holidays, it is necessary to engage with customers old and new to secure sales. How you do that, will depend on  marketing campaigns and investment.

One such idea is the use of ‘unboxing’, which is the photographing or filming of new purchases. These unboxing experiences can reach thousands of social media users and can be an invaluable way to reach potential new customers. It won’t cost you a penny if you have met or even exceeded customer expectations, but get it wrong and these social media influencers can have a massive impact on your product’s selling potential.

So doesn't it make sense to make sure you have the right box?

The ‘unboxing’ trend has grown in popularity because of two key factors: social interaction and end of line judgements. Everyone has an opinion and social media platforms are the perfect place for people to express them without impunity. When debating a new product consumers are engaging with a community of like minded individuals; discussions can be fun, controversial but most off all they represent an easy win for marketeers, because the home shopping experience has been brought to consumers, without having to lift a finger.

When looking at the end of line judgements made by ‘unboxers’, we should be crystal clear. These types of reviews are hugely influential; swaying consumers for better or worse. They will do the grand unboxing, review the product for ease of use, style and functionality and highlight any negatives. The type of packaging that is used will come under scrutiny; so if it’s too fiddly to open, doesn’t look glamorous enough or uses excessive packaging, unboxers will provide a critique that might be uncomfortable for companies to watch.

So, what are the benefits to this free publicity? Well, it can be instrumental in securing ‘on the fence’ purchasers, who haven’t yet made up their mind. Plus, for the more entrepreneurial among us, these ‘unboxing’ experiences, have themselves become a trend, with some creating business opportunities to earn money for reviews and endorsements of products. Items reviewed normally fall into the high end bracket of the techy market, fashion and beauty items. It’s a mutually agreeable arrangement, where vloggers, bloggers and social media influencers, review for companies and receive royalties in return. If you decide to use an ‘unboxer’, be sure the product arrives on time, undamaged and has the wow-factor.

Once companies have been through the mill of ‘unboxing’, it might be useful to use what you have learnt to implement change. Give your customers the ultimate unboxing experience with instantly recognisable branding, ethical packaging choices and irritation free opening.

At allpack® we have a knowledgeable team of packaging experts and a design team that will help guide you in achieving this. We work collaboratively with our clients, large or small, to give their customers an insightful and exciting unboxing experience. So, strike while the iron is hot and lets get your product on the ‘what’s hot’ list for 2020. Book a free no-obligation consultation here.